Insights
How your moulds reflect your marketing strategy
“Strategy” is the unique way in which you plan to address your challenges. Your mould strategy is your plan to ensure that your products (produced by using the moulds) secure a competitive and specific advantage in your market. The moulds’ design and composition must also make handling, demoulding and storing easy. These are all aspects that lower production cost.
Expect help that creates value
There is a difference between mould cost and mould value. Moulds that produce products that work for all roleplayers create and add value every step of the way.
Expect your moulds to last
Over the years, I’ve developed ways of making polyurathane moulds so durable that they produce daily for as long as ten years.
Expect a consistent design philosophy
Modularity is the single most critical consideration for creating demand for your products and for your moulds to produce products that work across many different layouts.
Expect me to honour expectations
I understand the manufacturing side of your business. I’ve worked in it, created methods and equipment and trained staff, contributing more than is required.
Expect a holistic approach
I introduce ways to optimise and to increase your mould cast intervals, e.g., the concept of Modular Shape Groups that makes it possible for one product shape to fulfil multiple applications.